3.2.1 – Review Outreach Game Plan and Execute

Each day it is your responsibility to plan and execute an action plan for attaining potential members. Part of the strategy The Edge uses to increase sales is the use of community outreach. The Regional Sales Managers & Sales Managers work with the Brand Ambassador as part of the Outreach Team to build strong brand awareness within the community.

The Brand Ambassador accomplishes this by building relationships with local businesses, spending time outside of the club communicating with the people in the community. Communication and relationship building may be done in a variety of ways, such as visiting with employees of local businesses during the work day, attending community events, visiting locally populated areas, and engaging in one-on-one conversations with potential members.

Both the Brand Ambassador and the Sales Managers must have the ability to create a sense of urgency within themselves and their clubs to drive this part of the business. You must create a culture of having fun while getting to goal. Your ability to create and sustain a culture of driving and grinding to achieve our membership unit and revenue goal, while having fun, will dictate your success.

Click here to review the job description of the Brand Ambassador.

Outreach

While executing your outreach with a potential member, you have many marketing materials to help educate and show what The Edge has to offer, one of them being The Edge Meriden Tour Video.

Featured Amenities

During your presentation, highlight the following of The Edge’s amenities:

  • Group exercise studio and open floor workout areas featuring state-of-the-art exercise equipment. Specialized zones for group, team, and personal training including:
    • Spinning
    • Yoga
    • Step
    • Zumba
    • Pilates
  • Women’s only area
  • Edge Cinema
  • Tanning
  • Childcare for children 6 weeks to 12 years
  • Nutritional supplements and food
  • Juice bar
  • Open 7 days a week