The Close

The close is the final step to getting a potential new member to sign.

  1. Ensure you are setting yourself up for success by asking 2 or 3 “Yes” questions before presenting pricing:
  • So what do you think of your new club? Do you love it?
  • Can you see yourself working out here?
  • Can you see yourself reaching your goals here?

2. Present the Membership Options and Pricing

  • Provide membership pricing sheet and fees
  • Explain the processing and enhancement fee positively and with enthusiasm
  • Address objections to joining by relating back to member’s goals and needs
  • Continue the sale after objections were addressed