The Presentation

The presentation is the bulk of the first club visit where features and benefits are discussed with the prospect by:

  1. Introducing our Mission Statement and relating it back to the prospect’s fitness goals while showing them check-in process
  2. Club hours and Guest Privileges
    • Identify the time that the prospect will most likely use the club
    • Use this information to transition into club hours; this information is necessary to make PT recommendations later
    • Explain guest privilege options briefly
  3. Explaining the importance of cardio
  4. Explaining the importance of strength training
  5. Explaining the importance of Edge Strong
  6. Explaining the importance of dotFIT Results Tracking
  7. Explaining the importance of Group X
    • Explaining the use of the red kiosk outside the Group X studios
  8. Explaining the importance of Personal Training
    • Pointing out any personal trainers while on the floor
    • Showing the Personal Training area (not cage) exclusive, etc.
    • Making recommendations of trainers who work with their schedules and avoiding leaving the door open for the prospect to say no
    • Fitness Appointment introduced with the PT
    • VFP banner
      • Preface the banner by asking “What is your plan to obtain your goal?”
      • Resume with we will help them build the most effective plan
  9. Explaining the importance of Functional Training as pertaining to the Turf area
  10. Explaining the importance of Pilates Studio* (select locations)
  11. Detailing other amenities features of The Edge including:
    • The locker room, cleanliness and features, showers, and saunas
    • Tanning and Massage
    • Juice bar
    • Edge Cinema
    • Edge Kids
    • Multi-club access
    • The Clean Team and cleanliness of the facility
    • Maintenance Team and QR codes
    • Women’s only section
    • Spin classes